Frequently Asked Questions
How exactly does Zozolo Social ROI address the problem of Social Media ROI?
Zozolo’s analytics system tracks every social action of a fan and allots points based on a customizable loyalty points system, built on the social media objective of each brand.
The loyalty points finally get converted into a defined gratification, which can be in the form of brand merchandise, exclusive gifts, coupons, etc. Gratifications in the form of coupons, that are redeemable at sales (whether online or offline) can be easily tracked and this enables ROI calculation from Social Media.
Are there any other applications of this product?
The product is versatile since its core is social intelligence. Analyzed and implemented well, Zozolo monitors data such as Influencer Analysis, Demographic Analysis, etc. and enhances the way brands communicate on social media.
Do you provide APIs?
Gozoop will be happy to provide you with the required APIs to ensure a strong synergy with your existing system.
Can multiple platforms be included?
The Zozolo system can be customized for any social media platform or a website.
Can we create a mobile app for the rewards program?
Yes, the rewards program can be created in an APP format for the brand.
Does Zozolo simply track Social Media ROI or does it also help improve the metrics for brands?
Brands that have implemented Zozolo’s Loyalty system have witnessed a dramatic increase in organic engagement rates and fan building, without any Media Spends support. This puts brands in a position to reduce media spends on Promoted Posts and Fan Building. The cost savings result in an increased ROI.
How do brands that sell offline determine their ROI?
Zozolo’s ROI product can be integrated with Point of Sale (POS) systems of retailers through an API.
Do you provide strategy support?
We will be providing recommendations on strategy to ensure that your brand is able to optimize the Zozolo Platform and see the most effective results.
How do I implement Zozolo into my Social Media presence?
Get in touch with us on connect@zozolo.com and we promise to get back soon.